A Letter from Our CEO

Farmers Markets Matter

Celebrating National Farmers Market Week  |  August 2–8

Dear Friends,

This week, communities across America celebrate National Farmers Market Week — and here in Florida, we have so much to celebrate.

Every Saturday morning, in towns and cities across our state, something remarkable happens. Farmers rise before dawn, load their trucks with fresh-picked produce, and drive to their local market. Families arrive with their reusable bags. Neighbors greet neighbors. Children taste a sun-ripened tomato for the first time. And dollar by dollar, handshake by handshake, a stronger American local food system is built.

This is not nostalgia. This is infrastructure. Farmers markets are where local food economies take root, where small farms find their footing, and where communities reclaim their connection to the people who feed them.

Florida’s Farmers Markets: A Growing Force

The numbers tell a powerful story:

  • Florida is home to roughly 250 farmers markets — up about 10% from pre-pandemic levels — serving communities from Pensacola to Key West.
  • Our state’s 47,000 farms and more than 9 million acres of farmland don’t just feed Florida; they help feed the nation and the world.
  • Farmers markets deliver real economic power. Studies of just two Sarasota County markets — Venice and Englewood — found a combined annual economic impact of more than $28 million, including millions in vendor sales, local business revenue, and tax dollars that stay right here in our communities.
  • Many Florida markets accept SNAP/EBT benefits, making fresh, healthy, local food accessible to families who need it most. And we’re proud that it was FOG that first brought the Fresh Access Bucks program to the state of Florida — doubling the value of SNAP/EBT benefits at participating farmers markets. It’s a win-win: consumers gain access to healthy, nutritious food, and vendors gain new customers and better business.

Behind every one of these numbers is a farmer, a family, a vendor with a dream — and a community that shows up for them.

How FOG Shows Up for Farmers Markets

At Florida Organic Growers, we believe farmers markets play an essential role in building a strong American local food system. That belief drives everything we do — and this year, our work has reached farther than ever:

Educating farmers and consumers. Through our podcast series, we’ve brought practical knowledge and inspiring stories to both the people who grow our food and the people who buy it — because a thriving local food system needs informed participants on both sides of the market table. (Include link to our podcasts)

Empowering vendors to succeed. We developed a comprehensive curriculum covering everything a vendor needs to know — from the fundamentals of setting up at market to navigating regulatory requirements with confidence. And because passion alone doesn’t pay the bills, we built a companion entrepreneurship curriculum teaching vendors how to run a successful, sustainable business. These materials are available at xxxx.

Setting the standard for organic compliance. Our curriculum helping organic producers stay compliant has been so well received across the industry that the USDA now hosts it in its Organic Learning Center — a national recognition of Florida-grown expertise.

Innovating market access. When farmers needed new ways to reach customers, FOG launched a successful virtual farmers market in Florida, expanding opportunities for Florida farmers beyond the physical market stall.

Strengthening markets statewide. FOG proudly operates the Florida Farmers Market Association, now roughly 75 members strong, providing technical assistance and answering the regulatory questions that keep market managers up at night — so they can focus on what they do best: connecting farmers with their communities.

This Week — and Every Week — Farmers Markets Need You

National Farmers Market Week is a celebration, but it’s also a call to action. Farmers markets don’t sustain themselves. They are sustained by people — by shoppers who choose local, by volunteers who show up, and by supporters who invest in the organizations working behind the scenes.

That’s where you come in.

Every dollar you give to FOG helps train a new vendor, keep an organic farmer compliant, answer a market manager’s urgent question, and open a new door for a Florida farmer. Your donation is a direct investment in the local food system we all depend on.

This week, celebrate your farmers market — then help us strengthen it. Donate to FOG today.

Visit your local market. Shake a farmer’s hand. Taste what Florida grows. And know that together, we are building something that matters.

With gratitude and hope for the harvest ahead,

Ramkrishnan Balasubramanian

Chief Executive Officer

Florida Organic Growers